The concept of Relationship Marketing is gaining popularity and this concept has been made possible through Direct Marketing System. DISL's Direct Marketing System aims at increasing the efficacy of the concept of relationship management. The customer is recognized as the most important person and their needs are catered to in most effective manners. Direct marketing systems enables the organization to share an interactive relationship with the customer. This system contains concepts to ensure customer satisfaction, improve sales and marketing and important business procedures.

Technology

• Client browser.
• Platform independent system(100%Java).
• Database independence.
• Intranet and Internet enabled.
• Secured access through Internet.
• Central database.
• Dynamic access control facility.

Methodology  used is Object-oriented analysis and design (OOAD) Rational Rose as the object-modeling tool